TV Licensing is launching its first new media campaign in five years, which centres around the idea that managing a TV licence "needn't be a drama".
The first video of the campaign is called "Corporate Espionage".
In a flashback to the sinister "All in the Database" campaign of the naughties, the new video begins with the dull beat of helicopter blades against a cityscape background.
Inside a dimly-lit office block a financial worker, played by Sam West (son of Tim West and Prunella Scales), is feverishly flicking between financial and special interest websites.
A bead of sweat rolls down his furrowed brow when he realises that Redtube (which you don't need a TV licence for) is blocked. His state of mild agitation is compounded by the fact that a colleague, played by Sam Anderson, is about the shred the paper TV licence.
"Don't do this. That document is the only proof we have!" exclaims West's character.
Disaster is averted when Anderson's character announces that he's gone paperless, so there's no need for the old paper licence anymore.
This advert, dreamt up by Red Bee Media, really is pound shop tat of the lowest variety, but it is marginally better than the dismal "All at Once" campaign.
No doubt we can look forward to seeing it between BBC programmes soon... assuming everyone is covered by a valid TV licence!
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5 comments:
The funny thing is that people like these office workers wouldn't give a toss for TV Licensing. The aim of the campaign is to make it seem that people should be afraid of visits by BBC clown goons. Mainly the clowns prey on the vulnerable in their own homes.
I can only dream of a time when the reply of "It's OK we don't need it we've cancelled our TV License like millions of others!"
Remember this golden oldie, Dean?
http://www.nationalarchives.gov.uk/films/1964to1979/filmpage_tv.htm
"Yes, there’s a TV set at No 5.
It’s in the front room.
And they’re watching Columbo."
All discovered whilst the detector van is still moving.
This link on your sidebar needs updating.
http://tv-licensing.blogspot.com/2011/05/what-happens-when-you-dont-buy-tv.html
It’s dated 2011 and the law has changed.
“Retailers of equipment that are capable of receiving television broadcasts are required BY LAW to provide TVL with personal information in the form of your name and address.”
Those links are automatically generated to show the most popular posts. I will amend it because you have pointed it out, but articles deep in the archive always run the risk of becoming outdated.
Edit: The article you mention already has a footnote mentioning the change in legislation.
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