TV Licensing has just launched another PR campaign, which is designed to highlight what they perceive as the exceptional value of the TV licence fee.
TV Licensing is a trading name used by the companies contracted by the
BBC to undertake TV licence enforcement and administration work. The BBC, as the statutory Television Licensing Authority, retains overall legal responsibility for all TV Licensing matters, although it often goes to great lengths to distance itself from the TV Licensing brand.
The new campaign poses the question "what could you buy for 40 pence?", which is the approximate daily cost of the £145.50 annual TV licence. Media harlots Proximity London, former purveyor of TV Licensing lies, have created a series of trails that will air on BBC Radio 1 and 1 Xtra over the coming fortnight.
According to The Drum, the trails are "a bid to remind students that they must pay for a TV licence if they watch programmes on their laptops or mobile devices." That statement is actually incorrect, because as we have previously explained most students will already be correctly licensed to receive TV programmes on their mobile devices.
Catriona Ferguson, Head of Marketing at TV Licensing, said: "This
campaign is targeted at students who may be paying their own bills for
the first time as they move into student accommodation.
"Focusing on Radio 1 and 1Xtra’s demographic of younger listeners, the
campaign aims to encourage students to recognise the value of a TV
Licence and reinforces the need to be licensed whatever device they are
using."
Our eyes lit up the moment we first saw this campaign, because of the clear way the message can be manipulated to the detriment of the BBC and TV Licensing.
Results of a recent poll on the Mirror website.
Thanks to Chris1963 at the TV Licence Resistance forums for highlighting that for the equivalent of 40 pence a day a person could enjoy both Netflix and Amazon Prime without the legal need to buy a TV licence. They would also be able to enjoy BBC Radio and Online content, neither of which legally require a TV licence.
How else could 40 pence a day be better spent than buying a TV licence? We encourage witty ideas in the comments below!
40p/day to pay for propaganda I don't want, is 40p/day wasted.
ReplyDelete40 p would buy Jimmy Savile some masking tape to bind up one of his victims.
ReplyDelete40p a day put aside (for a few years) would pay for a one way plane ticket to an unknown, little island in the South Pacific.
ReplyDeleteI realise the license has increased over the years but for this example I will use 40p/day as it makes me feel smugger. 32 years of not requiring a licence at 40p/day = £4659 in my pocket and not the BBC's.
ReplyDeleteThe whole argument of "40p a day" is a flawed one because you have to pay for 365 days in one (or 12) goes. "40p a day" is only a valid argument if you decide that you would like to watch something live today and therefore will pay 40p, but you won't watch it the rest of the week so you don't pay it then.
ReplyDeleteBecause it's an annual fee, the only valid description is "£145.50 a year" as you don't only pay for the days in which you decide to watch something live (and unless you watch live television 365 days a year, that does not work out at 40p a day).